unmute

Marie Claire

Marie Claire was founded by Jean Prouvost and Marcelle Auclair as a weekly magazine in 1937. Since 1954, when it started to be published monthly, it has served to empower and inspire women of all generations in line with its mission. Adhering to this mission to this day, Marie Claire shapes its activities in accordance with its motto "Think Smart, Look Amazing" and is regularly published in 35 countries across 5 continents. Nowadays the brand has also presented in different sectors such as home textile, cosmetics, accessories, etc. in many countries.

Coming from its French roots, Marie Claire is an inspirational lifestyle brand that is an embodiment of your aesthetic preferences along with your value. It represents freedom of expression and existence. It believes that each individual is unique and acts as a source of inspiration in enabling you to embrace your true identity and customize your style accordingly.

The brand, which keeps close track of global developments and consumer trends, is also among the pioneering brands that are influential in shaping the trends. Adopting an innovative approach, Marie Claire periodically engages in new-identity-oriented efforts to convey its vision, ultimately publishing its new collection that overlaps with its brand identity. Through these efforts, it offers guidance to its sublicensees in all the activities involving the brand.

Who is the Marie Claire Woman?

The Marie Claire woman is young, dynamic, full of life, and confident. She takes care of herself and knows exactly how to look good. The Marie Claire woman's style is best described as ahead of its time, unmatched, feminine from head to toe, chic yet simple, and harmonious with the season's tones. This style is unparalleled and reflects the entire life of the Marie Claire woman.

The Marie Claire woman evolves with age yet remains unique throughout.
The generation Y Marie Claire woman is representing independence. She has an entrepreneurial spirit, open-minded and quickly adapts to change. She chooses not only her career and lifestyle, but also her personal style.

Liberty is ingrained in her DNA!
On the other hand, generation Z Marie Claire woman, or the generation of "change", meet in URL and İRL (in real life). As the gen-Z Marie Claire woman perfectly balances physical retail and the digital experience in the phygital era, she gets the most out of the s-commerce (social commerce) experience! The Marie Claire woman of the generation of change makes choices based on her mood and personality, and she is bold yet far from showy when creating her own style. She easily interacts with brands and does not mind trying on new clothes.

Because change is ingrained in her DNA!

LIBERTÉ

The freedom of being who you are, to express your character and allure and invent your very own style.

ÉGALITÉ

Without boundaries of gender (women, men…), age, ethnics group, or morphology, Marie Claire imagines daily products made with and for real people. Be human-centric by proving a sense of ethics, sustainability and respect between the brand, the suppliers, the consumers and the planet.

FÉMINITÉ

Femininity inspires us to create for women with convictions and character. Aimed at every women’s daily lives, Marie Claire stands for multiple femininities.

About As Lisans

As Lisans Tic. A.Ş. was established under Turgut Aydın Holding in 2013. As a result of the agreement As Lisans became a master licenser of Marie Claire brand in Turkey, Russia, Ukraine and Iraq, and also authorized to exports to more than 30 countries.

In Turkey, the Marie Claire brand meets with consumers through sub-licensees in the sectors of home textiles, bags, kitchenware, bedding, glassware, etc. In addition, globally it also represents in sectors as men's-women's outerwear, bags, underwear, and home textiles.

MC Worldwide

The Marie Claire brand meets consumers across the globe through its licensees in different product segments. Turkey, Japan, Korea, Taiwan, India, Australia, America and Europe are among the countries that hold license rights.

The brand is also available in Turkey thanks to the sub-licensees of As Lisans in sectors such as home textiles, bags, bedding, glassware, cosmetics, jewelry, etc.

The Marie Claire brand, which has a wide range of products thanks to its licensees around the world, is available in Japan in the form of various products including bags, umbrellas, pajamas, hats, golf clothes, suits and shoes. Moreover, it has entered the watch, hosiery and cosmetics sectors in Korea; the home textiles sector in Taiwan; the watch sector in India; the gifting sector in Australia; the cosmetics, home textiles, sunglasses, and stationery sectors in the US; and the sunglasses and underwear sectors in Europe.

Marie Claire Sublicensee Form